Clients
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Jessie Smiles and Lily Marston are the creators and hosts of Do We Know Them?, a wildly popular podcast diving into internet culture, influencer drama, and viral moments with humor and wit.
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With a twice-weekly podcast and a packed schedule, managing a membership was a significant bandwidth challenge.
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The Other Girlies membership launched in October 2024.
The membership offers:
bonus podcast episodes
exclusive content (vlogs, reviews, recommendations, behind-the-scenes photos + videos, and more)
ask-us-anything
weekly polls + submission access
chat community
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Drew and Deison Afualo are leading content creators with over 10 million followers and hosts of the podcast Two Idiot Girls.
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Given their demanding schedules, commitments, travel, content creation, brand partnerships, and other responsibilities, launching a membership proved to be a challenging undertaking.
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Idiot Friends membership launched In August 2023.
the membership offers:
bonus podcast episodes
exclusive content (vlogs, recommendations, behind-the-scenes photos + videos, and more)
ask-us-anything
weekly polls + submission access
chat community
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Nicole Rafiee and Jake Thatcher are the voices behind Talk Nasty to Me, a podcast blending unfiltered commentary, exclusive stories, and fan-driven content, making it a must-listen for their engaged and growing audience.
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With demanding schedules, content creation, brand partnerships, and other commitments, there was very little available time to dedicate to launching and managing a membership.
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Club Nasty membership launched in September 2024
The membership offers:
bonus podcast episodes
exclusive content (vlogs, reviews, recommendations, behind-the-scenes photos + videos, and more)
ask-us-anything
weekly polls + submission access
chat community
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“Joe has been nothing short of amazing and handles our Patreon with such care and value that it deserves! His creativity, business insight, and work ethic have helped us build this from the ground up, and I recommend him to anyone looking to create a membership that you want to succeed!” - Nicole Rafiee
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Fred Minnick is the leading critic, author, content creator, podcaster, and voice in the whiskey industry.
website
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For four years, Fred attempted to launch a membership, but never found time between writing, live shows, podcasting, video production, and other responsibilities.
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Club Marzipan in April 2023!
The membership offers:
exclusive whiskey
whiskey reviews + video content
virtual events
discounts + special offers
weekly polls + submission access
chat community
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“Joe built the framework for Club Marzipan and managed my membership. Without him, I could not have taken on such a complicated club. There's so much to manage with a whiskey and content club; Joe made it run like a well-oiled machine and led the club to a 97% retention rate in the first three months. That's unheard of!”
- Fred Minnick
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In 2020 they launched a membership and experienced great success in the first two years. However, as their business expanded, time constraints posed challenges to sustaining the membership.
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Joe worked closely with Erica and Milah to revamp the membership. The new and improved Good Tribe membership relaunched in April 2023
The membership offers:
bonus episodes
monthly virtual events
exclusive wellness content
behind-the-scenes
chat community
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Despite cultivating a dedicated community over their 30+ year career, launching a membership proved too demanding for the band, given their already stretched bandwidth due to touring, recording, side projects, and other commitments. Additionally, they struggled to come up with a membership structure that could provide consistent monthly benefits sustainably for the long term.
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Wayfarers Club launched in March 2024.
The membership offers:
exclusive music
virtual events
exclusive content (stories, analysis, recommendations, and more)
ask-us-anything
weekly polls + submission access
exclusive merchandise
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“We'd been kicking around the idea of a membership for years, but that's all we'd done - kick it around. From the very first step of this process, Joe's insights and methods have proved to be invaluable. Without Joe, it's doubtful we'd have ever launched a membership, let alone one this awesome.”
- Jason Black
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Food We Need to Talk was a bi-weekly podcast despite high demand for weekly episodes. Transitioning to weekly required substantial resources and expenses. June and Eddie regularly declined advertising opportunities that did not align with their values, making it challenging to cover the additional costs.
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The Foodie Fam membership launched in July 2023
The membership offers:
bonus episodes
educational content
behind-the-scenes
chat community
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"Joe was great to work with - he guided our clients on the launch of their membership program, and offered so much support in getting it off the ground. The team didn't know where to start and with Joe's expertise and insight, they were able to develop and implement a program that was embraced by listeners and created a sustainable source of revenue for the show." - Ben Riskin